TY - JOUR AU - Ali Esmaili, Zohreh AU - Goli, Armin TI - Examining the Role of a Community’s Social Media-based Destination Brand in Winning Tourists’ Hearts Towards Co-Creating Values and Visiting the Place JO - Social Studies in Tourism VL - 11 IS - 23 SP - 155 EP - 180 PY - 2023 DO - 10.61186/journalitor.36134.11.23.155 ER -