List of Articles رسانه های اجتماعی Open Access Article Abstract Page Full-Text 1 - Criteria for evaluating the effectiveness of social media users - a framework based on social media exploration rojyar pirmohammadiani shahriyar mohammadi Open Access Article Abstract Page Full-Text 2 - Interpretive structural modeling of factors affecting the role of social media in predicting the online shopping behavior of leather industry consumers Hamidث Seifi Shojaei morteza mahmoodzadeh hossein Budoghi Khaja Nobar ناصر فقهی فرهمند Open Access Article Abstract Page Full-Text 3 - Investigating the effect of personality and the use of social media on price sensitivity (Case study of Ofogh Kourosh Mahshahr stores) فتانه یاراحمدی mina khamisi pour Open Access Article Abstract Page Full-Text 4 - Interpretive structural modeling of factors affecting the role of social media in predicting consumer online shopping behavior in the leather industry hamideh seifi shojaei morteza mahmoodzadeh hossein Budoghi Khaja Nobar Naser Feghhi Farahmand