List of Articles وفاداری مشتری Open Access Article Abstract Page Full-Text 1 - A Managerial Examination of the Successful Parameters in the B2C Business shila mosammami mahmood moradi Asadollah Shahbahrami Open Access Article Abstract Page Full-Text 2 - Model to improve banking by Using customer knowledge management and Mobile Banking and Its Impact on Customer Loyalty narges rezaei malek Open Access Article Abstract Page Full-Text 3 - A model for improving banking services using customer knowledge management and mobile banking and examining its impact on customer loyalty in Bank Mellat narges rezaei Mohammad rezaei Open Access Article Abstract Page Full-Text 4 - Investigating the effect of Electronic Customer Relation Management (E-CRM) on organizational innovation in government service organizations (Case study: Semnan government counter offices) Atefeh Falllah Seyed Mohammad Hassan Hosseini Mohsen Lotfi Open Access Article Abstract Page Full-Text 5 - Investigating the Factors Affecting Customer Loyalty with a Focus on Brand Personality (Case Study: Bank Mellat Isfahan Branches) Hamid Reza Ahghaghi Mohammad Ghasemi Namaghi Ali Hosseinzadeh Open Access Article Abstract Page Full-Text 6 - Investigating the Effect of Organizational Citizenship Behavior on Service Quality, and Customers' Satisfaction and Loyalty in the Hotel Industry: A Case Study of Mazandaran Province’s Parsian International Hotels jafar bahari mehdi karoubi Shahla Bahari 10.52547/journalitor.35756.10.20.157 Open Access Article Abstract Page Full-Text 7 - Investigating the Influence of Human Resources Management Activities on Customer Loyalty in the Hoteling Industry Using a Multilevel Approach zahra Nikkhah-Farkhani Mohammad shaykhzade 10.52547/journalitor.36121.11.21.1 Open Access Article Abstract Page Full-Text 8 - Investigating the Relationship between Service Quality and Customer's Satisfaction, Loyalty, and Trust: A Case Study of Tehran's Enghelab and Laleh Hotels jafar bahari Shahla Bahari 10.52547/journalitor.36165.9.18.0 Open Access Article Abstract Page Full-Text 9 - Effect of waiting time satisfaction and use of self-service technology on the sustainability of customer loyalty mohammad mahdi davali Shoorangiz Rezaei 10.61882/jstpi.45342.21.83.52